Direct mail market guides
Direct Mail Market Guides for Southern California Cities
One page per city: households by ZIP code from the Census, how USPS labels and enters the city's mail, notes that only apply there, and the planning tools opened on that city.
In every guide
- Households, owners and renters by ZIP code
- USPS SCF labels for the city's ZIPs
- Local notes for planning the mailing
- List Builder and EDDM opened on the city
Los Angeles County
- Long BeachOwners run from 15% of households in 90813 to 83% in 90808, children peak at 42% in 90805, and letters and flats share the SCF LOS ANGELES CA 900 label.
- Santa ClaritaOwners lead in all seven Santa Clarita ZIP codes, 41 of the 135 carrier routes are rural, and letters and flats both sort to SCF SANTA CLARITA CA 913.
Orange County
- AnaheimOwners lead in 92807 and 92808, renters in the other five ZIP codes; 92806 has the most business deliveries, and all seven sort to SCF ANAHEIM CA 928.
- Huntington BeachOwners lead in 92646, renters in 92647 and 92648, older householders cluster in 92646 and 92649, and all four ZIP codes carry SCF SANTA ANA CA 926.
- IrvineRenters lead in six of the nine Irvine ZIP codes covered, owners in 92604, 92603 and 92620; families cluster in 92602 and 92620, older households in 92604.
- Mission ViejoTwo nearly identical ZIP codes, 77% owner-occupied, a householder 65 or older in 33% of households, 61 city routes from one delivery unit.
- Santa AnaChildren in 42% of households, 61% owners in 92705 against 29% to 51% in the other five ZIP codes, and one SCF label for every Santa Ana postcard and flat.
Riverside County
- CoronaCorona mail sorts to SCF ANAHEIM CA 928 and every 92880 route carries Eastvale's name: 76,135 households and 113 carrier routes across five ZIP codes.
- RiversideRenters lead in 92507 and 92501, owners in 92508 and 92506, and Riverside postcards and EDDM flats sort to two different USPS sectional centers.
- Temecula and MurrietaFive ZIP codes where 71% of households own and 42% have children, 131 carrier routes (101 rural), and letters and flats that sort to different SCFs.
San Bernardino County
San Diego County
- CarlsbadCarlsbad ZIP by ZIP: 92009 leads on owners and families, 92008 on renters and business deliveries, across 72 carrier routes under one sectional center.
- Chula VistaOwners and families in 91913 to 91915, more renters and older householders in 91910 and 91911, 133 carrier routes, one San Diego sectional center.
- El CajonRenters and most business deliveries in 92020, the most families in 92021, the top owner and 65-plus shares in 92019, on 94 EDDM routes.
- EncinitasTwo ZIP codes and 40 carrier routes on one delivery unit; half of households report $150,000 or more, while 34% rent.
- EscondidoRenters in 92025, families in 92027, the most households in 92026 and the top owner share and income in 92029, all under one USPS sectional center.
- Fallbrook and BonsallUnincorporated, so mail goes by ZIP code and route: 32 carrier routes, 18 rural, with owner and 65+ shares well above San Diego County's.
- OceansideTwo owner ZIP codes, two renter ZIP codes, 89 carrier routes and one San Diego sectional center: planning a mailing to Oceanside.
- PowayPoway in one ZIP: 76% owners, 34 city carrier routes on one delivery unit, and families and older households that only a list can separate.
- San Marcos71% of 92078 households own against 56% in 92069, 39% across both have children, and all 46 USPS carrier routes run from one delivery unit.
Printing and mailing by region
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Planning a local direct mail campaign
The regional overview, then plan the mailing or count the households.