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MAILING LISTS & AUDIENCE TARGETING

Mailing Lists & Audience Targeting

Find exactly the audience you need.

Plavidian builds targeted mailing lists to reach voters, residents, businesses, customers, donors and property owners, starting from what your mailing needs to do. A list can be a simple ZIP Code selection or an audience merged from several sources, and we can print and mail to it on the same job.

Request a Mailing List Consultation Explore Targeting Options

What are you trying to reach?

Nobody wakes up wanting "a mailing list." You have a goal; the list is how we get there. Start from yours:

AudienceWhat we select onSelections from real projects
Political campaignsLikely voters, party registration, vote history, absentee and permanent vote-by-mail voters, primary participation, precinct and district universes.Political campaign"Registered Republican homeowners over age 50 who voted in at least two of the last three statewide elections."
BusinessesIndustry (SIC/NAICS), employee count, annual revenue, business type, decision makers by title.Business to business"Manufacturing companies with more than 50 employees."
ResidentialHomeowners, renters, new movers, household income, property value, dwelling type, presence of children.Contractor"Single-family homes built before 1995 within five miles of our office."
Government & agenciesEvery resident or address in a notification area, utility customers, assessment districts, custom boundaries drawn to an ordinance.City government"Every residential address affected by a proposed ordinance."
NonprofitsDonor prospects with charitable giving indicators, demographic targeting, geographic outreach around your service area.Nonprofit"Households with charitable giving indicators in selected ZIP Codes."
Retail & local businessRadius mailings around your location, high-income households, families, age groups, consumer interests.Restaurant"Households with annual income above $100,000 located within three miles."

Ways to target your audience

Selection criteria can be combined freely: geography AND demographics AND political history in one universe.

Geography
State, county, city, ZIP Code, ZIP+4, carrier route, Census geography, school district, Congressional district, state legislative district, radius around an address, or a custom boundary you draw.
Residential
Homeowner or renter, length of residence, property value, dwelling type, year built, household size, presence of children.
Demographic
Age, household income, marital status, education, occupation.
Political
Party registration, vote history, election participation, permanent vote-by-mail status, precinct, district.
Business
SIC and NAICS codes, employee count, annual revenue, business type.
Custom processing
Merge multiple files, household duplicates, remove duplicates, suppress your current customers, apply custom selection logic.

How it works

  1. 1. Tell us who you want to reach

    In plain language. "Homeowners near the store" is a fine starting point.

  2. 2. We recommend the audience

    The right data sources, selections, and counts, with alternatives when a tradeoff matters.

  3. 3. We build the list

    We run the selections, merge the files, household duplicate addresses and apply your suppressions.

  4. 4. We verify and prepare the data

    CASS standardization, NCOA move updates and carrier-route coding make the file mail-ready.

  5. 5. We print and mail

    The same job record carries the list, the artwork, the postage and, when you add it, camera verification.

  6. 6. You watch it move

    Plavidian Insight™ follows piece-level USPS scan activity with maps and reports.

Beyond buying a mailing list

Buying the data is the first step. We merge multiple databases into one universe, household duplicate addresses, prioritize overlapping records, suppress existing customers and previous responders, apply custom inclusion rules, build multi-wave mailing universes, set up recurring list updates, and deliver mail-ready data that goes straight into production.

Try the numbers yourself, free

Every Plavidian account includes the Plavidian Workbench™: free tools for address list cleanup, postage estimating, piece sizing, and distribution mapping. Bring a rough list and see what it really costs to mail before you buy anything.

Questions

Frequently asked questions

Can I target only homeowners or only renters?

Yes. Owner-occupied and renter-occupied selections are standard, alone or combined with any other criteria, including apartment-only universes by dwelling type.

Can I target a mailing list by income or age?

Yes. Household income bands, age ranges, marital status, and presence of children are standard demographic selections.

Can I buy a voter mailing list?

Yes. Plavidian builds voter universes by party registration, voting history, election participation, and vote-by-mail status at precinct and district precision.

Can you combine my customer list with purchased data?

Yes. Plavidian merges customer files with acquired data, households the result, removes duplicates, and can suppress current customers so acquisition mail reaches only new prospects.

Can you remove duplicates from a mailing list?

Yes. Deduplication, householding, and suppression against customer or do-not-mail files are standard processing.

Ask for a mailing list recommendation

Tell us what the mailing is for and who it should reach. We'll come back with the audience, the selections and the counts.

Request a Mailing List Consultation

Related

Data, addresses and postal optimization

Planning a list before it mails: Mailing Blueprint, address checks, list processing, postage optimization, maps and district data.

Related

Political mail, end to end

Guides and services for campaigns, committees and elected offices, from voter data to delivery.