Plavidian760-666-3130Print and mail production in Vista, California.

Service Area

Nationwide Direct Mail & USPS Drop Shipping

One plant in Vista. Mail everywhere it needs to go.

Customers ask whether a Southern California printer can handle a Sacramento district, a statewide program or a national campaign. We can. Bulk mail is produced in one place, then trucked and entered into the postal network close to where it delivers, instead of crossing the country as single pieces. That is drop shipment, and planning it well is part of the job.

Destination entry, planned before the job prints

USPS rates reward mail that skips postal legs. A mailing produced in Vista can be trucked to the sectional center facility (SCF) serving its recipients and entered there, earning destination-entry pricing and starting its postal journey where the recipients live. First-Class Mail is not eligible for drop shipment, so it enters at origin, our Vista BMEU.

Drop shipment guide

  1. Presort by destination

    List processing sorts the mailing by where it delivers, so pieces bound for Sacramento, the Bay Area, or the East Coast are prepared as their own destination-bound containers.

  2. Drop shipment plan

    Before anything prints, the plan says which facilities the job will enter, what qualifies for destination-entry rates, and what stays local. You can run this yourself with the free Drop Shipment Plan tool.

  3. eInduction at the dock

    Containers arrive with electronic documentation already filed. eInduction replaces paper drop-shipment forms with barcode scans at the receiving facility, part of our USPS Full-Service preparation.

  4. Tracking from entry

    Once inducted, Intelligent Mail barcodes report scans as pieces move, so a mailing entered up north is as visible in Plavidian Insight™ as one entered down the street.

Vista, California

Produced in Vista, entered where it delivers

Every job is produced in Vista and entered wherever the mail delivers: at our local SCF, or drop-shipped to destination facilities across the country. The production standard and the people answering for it stay the same whether the mailing lands down the street or across the map.

Jobs are entered at SCFs and DDUs nationwide when destination entry qualifies and the plan calls for it.

A wrapped pallet of political flats with its USPS placard for eInduction and a red Political Campaign Mailing tag
Political flats on a pallet, wrapped and placarded for eInduction at the destination facility.

Northern California

District work far from the plant

Plavidian produces official mail for a Northern California congressional district spanning portions of Contra Costa, Sacramento, San Joaquin, Solano, and Yolo counties, and built the verified demographic profile of that district after redistricting. Read the CA-08 case study

Logistics Planning

The calendar runs backward from your in-home window

For a dated mailing, logistics planning means working backward: the in-home window sets the entry date at each facility, the entry dates set the truck schedule, and the truck schedule sets the production slot. Multi-drop campaigns are planned so each wave enters where and when it should. The In-Home Date Estimator shows the same math we plan with.

Have a mailing that delivers far from Vista?

info@plavidian.com 760-666-3130 2210 E Vista Way Ste 6, Vista, CA 92084

Related

Data, addresses and postal optimization

Planning a list before it mails: Mailing Blueprint, address checks, list processing, postage optimization, maps and district data.