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EDDM Route Builder: pick carrier routes, see the real cost
Every Door Direct Mail covers whole USPS carrier routes, so there is no list to buy and no addresses to clean. Search a city or ZIP, pick the routes you want on the map, and see the delivery count and the full cost to print and mail it. Then turn the selection into a job in one step.
Why a mailer beats the counter
- Drop-shipment pricing. We enter at the local post office, which is the cheapest EDDM rate there is. The panel shows all three so you can see the difference.
- No 5,000-a-day cap. That limit is EDDM Retail. We mail on our own permit, so a big drop runs in one go.
- Printing and mailing together. One job, one proof, one invoice.
| Postage | — |
| Printing | — |
| Estimated total | — |
| Per piece | — |
Creating the job does not charge anything. We confirm the routes and the drop date, check your artwork, and email a proof before anything prints.
Carrier route counts and geography come from the USPS Every Door Direct Mail service and are cached for two weeks. Postage from the USPS Notice 123 rates loaded in our production system.
How EDDM works
Whole routes, no list, lowest postage
You buy routes, not names
A carrier route is one letter carrier's daily walk, usually a few hundred to a couple of thousand deliveries. Choose the routes and every delivery on them gets your piece. There is no list to rent, no addresses to clean, and nobody is missed because a record was stale.
It has to be a flat
EDDM pieces must be flat-size, larger than a letter. The sizes in the panel are the ones that qualify. A standard postcard is too small, which is the most common reason an EDDM job gets rejected at the counter.
Entry point sets the price
Postage drops as the mail gets closer to the destination before USPS takes it. Entering at the local post office that serves the route is the cheapest, and the panel prices all three so the saving is a number rather than a claim.
Retail limits are not your limits
Taking EDDM to the counter yourself caps you at 5,000 pieces per ZIP per day and requires you to bundle and paperwork it. We mail on our own permit through the business mail entry unit, so the cap does not apply and the bundling is ours to do.
Residential and business
Each route splits into residential and business deliveries. Most consumer campaigns keep both; some drop the business side. The toggle changes the count and the price straight away.
Then it is a normal job
Create the job and it lands in the Job Control Center with the routes recorded: artwork upload, proof approval, production status and the postal paperwork, the same as any other Plavidian mailing. Plan the drop date while you are here.
Questions
Frequently asked questions
What is EDDM and who is it for?
Every Door Direct Mail is USPS saturation mail sold by carrier route instead of by address. You pick the routes, every delivery on them receives your piece, and there is no mailing list involved. It suits anyone whose customers are defined by geography rather than by name: restaurants, home services, dental and medical practices, gyms, retail openings, and local ballot measures.
How much does EDDM cost?
Two lines: printing and postage. Postage depends on where the mail enters the USPS network, and the panel above prices all three entry points for your exact selection so you can see the difference. Printing depends on the piece size and quantity. The tool totals both and shows a per-piece figure.
Do I need a mailing list?
No, and that is the point of EDDM. Route selection replaces the list entirely, which also removes list rental cost, address cleaning and the risk of stale records. If you need to reach specific people rather than whole neighborhoods, the mailing list builder is the tool for that instead.
What size does an EDDM piece have to be?
It must be flat-size, which means larger than a standard letter: longer than 11.5 inches, taller than 6.125 inches, or thicker than a quarter inch. The sizes offered in the panel all qualify. A normal 6 by 4.25 postcard does not, and that is the most common reason an EDDM mailing is rejected.
Is there a limit on how many pieces I can send?
Taking it to the counter yourself, EDDM Retail limits you to 5,000 pieces per ZIP code per day. Plavidian mails EDDM on its own permit through the business mail entry unit, so that cap does not apply to a job we produce. The USPS minimum per order is 200 pieces.
How long does an EDDM mailing take?
Printing and preparation run like any mailing, and EDDM skips list processing because there is no list. Typical delivery is about a week from the drop, and drop-shipping to the local post office shortens it. Use the mail date planner to work backward from the date you need it in homes.
Not sure EDDM is the right fit?
Send us the area you want to reach. If a targeted list would beat saturation for what you are selling, we will tell you that instead.