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PLAVIDIAN IMPRESSION™

Plavidian Impression™: Managed USPS Informed Delivery Campaigns

With a USPS Informed Delivery® campaign, your image and link appear with the preview of your printed piece in each subscriber's daily email, so one mailing makes a physical impression and a digital one. Plavidian handles eligibility, ride-along creative, campaign setup, and reporting inside your Plavidian account.

Informed Delivery® is a registered service of the United States Postal Service®. Plavidian Impression™ is Plavidian's service for preparing and managing those campaigns and is not affiliated with or endorsed by USPS.

Informed Delivery adds a digital impression to eligible physical mail. Subscribers can see mail previews in the USPS Daily Digest, and business mailers may add campaign images and a clickable URL.

Daily Digest Ride-Along Image Representative Image HTTPS Campaign URL Reporting

Plavidian Impression™

A digital preview alongside the printed piece

Pair the physical piece with a synchronized digital preview in the recipient's email and USPS dashboard, and measure the response through your campaign link.

  • Higher-than-average email open rates
  • Multiple impressions from a single mailpiece
  • USPS reports on opens and clicks

Start an Impression™ campaign

Informed Delivery preview on a phone showing a mailpiece with a promotional offer
Informed Delivery campaign flow graphic

How it works

What subscribers see and what a campaign includes

Subscribers see a grayscale image of each letter-size mailpiece in the USPS Daily Digest (flats are not imaged, so a campaign supplies a representative image). Business mailers can pair that preview with a full-color ride-along image and a clickable campaign URL.

  • Brand Display Name: shown to the recipient in the USPS experience.
  • Campaign Title / Code: internal reporting and campaign organization.
  • Representative Image: full-color image used when applicable, and required for flats, which USPS does not scan the way it scans letters.
  • Ride-Along Image: clickable call-to-action graphic displayed with the mailpiece.
  • Target URL: HTTPS landing page for response tracking.

Data + reporting

More impressions, measurable response

Each campaign carries a trackable link, and the USPS reports are archived in your job file.

Extra digital impression
Subscribers see your piece in their email as well as in the mailbox.
Trackable link
Use a unique HTTPS URL with UTM parameters or campaign code to separate Informed Delivery response from other channels.
USPS reports
Completed campaign data may include emails generated, opens, clicks, and click-through rates when available.
Plavidian account archive
Plavidian stores campaign images and report uploads in the job file record.

Campaign setup should be completed before mail induction. USPS review and campaign display are subject to USPS rules and approval.

Hand holding a phone showing the USPS website with Informed Delivery sign-up, in front of a USPS logo
Recipients see the Informed Delivery digest on usps.com, in the USPS mobile app, and in their email.

Plavidian checklist

What we handle before your mail runs

  1. Confirm eligibilityMail class, barcode, and documentation must support campaign setup.
  2. Prepare assetsRepresentative image, ride-along image, brand name, campaign title/code.
  3. Use HTTPS URLLanding page should be live, accurate, and trackable.
  4. Approve the previewYou review the images, brand name and link in your Plavidian account. Nothing goes to USPS until you approve, and any later change needs a new approval.
  5. Archive reportsUpload USPS summary/detail files into the job after completion.

Ready to set up a campaign?

Send Plavidian the campaign details, the ride-along and representative images (checked against the USPS spec as you upload them) and the mailing list. No account is needed.

info@plavidian.com 760-666-3130 2210 E Vista Way Ste 6, Vista, CA 92084

Start the Informed Delivery campaign intake Get a Custom Quote

Related

Mail tracking and verified production

How mail is followed from the Intelligent Mail barcode printed on the piece to the USPS scans that show it reached delivery.