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PLAVIDIAN IMPRESSION™

Plavidian Impression™

Our managed service for USPS Informed Delivery®. Your printed piece rides along with the recipient's daily email preview, so one mailing lands as a physical impression and a digital one. Plavidian handles eligibility, ride-along creative, campaign setup, and reporting inside Plavidian Connect™.

Informed Delivery® is a registered service of the United States Postal Service®. Plavidian Impression™ is Plavidian's service for preparing and managing those campaigns and is not affiliated with or endorsed by USPS.

Informed Delivery adds a digital impression to eligible physical mail. Subscribers can see mail previews in the USPS Daily Digest, and business mailers may add campaign images and a clickable URL.

Daily Digest Ride-Along Image Representative Image HTTPS Campaign URL Reporting

Plavidian Impression™

Every mailpiece, a digital touchpoint

Pair the physical piece with a synchronized digital preview in the recipient's email and USPS dashboard. More impressions, faster responses, measurable results.

  • Higher-than-average email open rates
  • Multiple impressions from a single mailpiece
  • Performance data that optimizes spend
Start an Impression™ campaign
Informed Delivery preview on a phone showing a mailpiece with a promotional offer

How it works

How the customer experience works

Subscribers see a grayscale preview of each mailpiece in the USPS Daily Digest. Business mailers can pair that preview with a full-color ride-along image and a clickable campaign URL.

  • Brand Display Name - shown to the recipient in the USPS experience.
  • Campaign Title / Code - internal reporting and campaign organization.
  • Representative Image - full-color image used when applicable, especially for pieces not scanned like letters.
  • Ride-Along Image - clickable call-to-action graphic displayed with the mailpiece.
  • Target URL - HTTPS landing page for response tracking.
Informed Delivery campaign flow graphic

Data + reporting

More impressions, measurable response

Informed Delivery turns a single mailpiece into both a physical and digital touchpoint, with trackable links and USPS reporting archived in your job file.

Extra digital impression

Mail can be seen physically and digitally, increasing campaign touchpoints.

Trackable link

Use a unique HTTPS URL with UTM parameters or campaign code to separate Informed Delivery response from other channels.

USPS reports

Completed campaign data may include emails generated, opens, clicks, and click-through rates when available.

Portal archive

Plavidian stores campaign images and report uploads in the job file record.

Hand holding a phone showing the USPS website with Informed Delivery sign-up, in front of a USPS logo
Recipients see the Informed Delivery digest on usps.com, in the USPS mobile app, and in their email.

Campaign setup should be completed before mail induction. USPS review and campaign display are subject to USPS rules and approval.

Plavidian checklist

What we handle before your mail runs

1

Confirm eligibility

Mail class, barcode, and documentation must support campaign setup.

2

Prepare assets

Representative image, ride-along image, brand name, campaign title/code.

3

Use HTTPS URL

Landing page should be live, accurate, and trackable.

4

Archive reports

Upload USPS summary/detail files into the job after completion.

Ready to put a job in the mail?

info@plavidian.com  ·  760-666-3130  ·  2210 E Vista Way Ste 6, Vista, CA 92084

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Related

Mail tracking and verified production

The mail tracking cluster: from the Intelligent Mail barcode on the piece to the USPS scan data that indicates when it reached delivery.