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Plavidian Impression™ · USPS Informed Delivery

Informed Delivery Campaign Intake

USPS Informed Delivery interactive campaign setup. One intake per campaign. No account needed.

Plavidian needs every section below to build, submit and monitor your Informed Delivery campaign in the USPS Mailer Campaign Portal or through your mailing's eDoc. Send this as early as you can: Plavidian submits the campaign to USPS at least 5 business days before the first piece is scanned, so USPS can review and approve it in time. Fields marked * are required; the rest can be left blank when they do not apply.

1Client & contact

2USPS account

The campaign must be created under the same Mailer ID (MID) that is encoded in the Intelligent Mail barcode on the mailpieces.

Mail owner *

The organization whose mail this is - it goes on the postage statement and the USPS campaign record. Required even when it is the same as the company in section 1.

3Mailing details

Promotion campaigns have stricter requirements: ride-along image and clickable URL required, replacement image for flats, minimum campaign quality, and the postage statement claim. Plavidian confirms eligibility.

4Campaign scope

How USPS should identify the mailpieces that belong to this campaign. Check all that apply; leave blank and Plavidian will choose.

Each version with different creative needs its own campaign entry and its own serial range. Plavidian assigns serial ranges when it prepares the mailing.

5Creative assets

USPS image specifications. Files that do not meet spec are rejected in USPS review, so each upload is checked here the moment you choose it.

Ride-along image *
Shown beneath the mailpiece image with a clickable link. 300 x 200 px, JPG only, 200 KB max, RGB, no animation. Must relate to the mailpiece; avoid text smaller than 10 px.
Representative (replacement) image (required for flats; optional for letters and postcards)
Replaces the USPS grayscale scan of the piece. 780 x 500 px, JPG only, 200 KB max, RGB. Should depict the actual mailpiece or its primary offer.
Mailing list (CSV, TXT, Excel or ZIP, up to 25 MB - may follow later, but see below)
Send it now if it is ready, or later through your Plavidian account or to your account manager. Plavidian uses it for the pre-campaign Informed Delivery saturation analysis and to assign serial ranges.
The final address list must be supplied before the Informed Delivery campaign can be created - the campaign is tied to the IMb serial ranges assigned from that list, so USPS submission waits for it.

Content confirmations




6Reporting & notifications

Report format

7Authorization

The client confirms the information above is accurate, authorizes Plavidian to create and submit this Informed Delivery campaign with USPS on the client's behalf, and accepts responsibility for the content of the supplied creative and landing page.

You will get a reference number and a confirmation email. Plavidian follows up within one business day.