Los Angeles County market guide
Long Beach direct mail, from renter-heavy 90813 to owner-heavy 90808
Plan Long Beach mail one ZIP code at a time: 59% of households in the eleven ZIP codes this guide covers rent, but the owner-occupied share runs from 15% in 90813 to 83% in 90808, so a homeowner offer that can go to every door in one ZIP code needs an owner list in another. All eleven begin with 908, and USPS labels letters and flats for 908 alike, to SCF LOS ANGELES CA 900. Plavidian, a print and mail production company in Vista, California, 78 miles away by road, can supply the list or map the routes, produce the pieces and plan where the mail enters USPS.
Long Beach at a glance
- 174,325 households in 11 ZIP codes
- 462,193 residents, second only to Los Angeles in the county (DOF)
- 59% of households rent; owners lead in 4 of 11 ZIP codes
- 272 city carrier routes from six USPS delivery units
- Letters and flats both get the SCF LOS ANGELES CA 900 label
Households by ZIP code
Where Long Beach households are
90805 holds the most households (28,256) and 90814 the fewest (9,521), yet 90814 is the most tightly settled, at 7,159 households per square mile against 1,524 in 90810 (density is not a table column). 90808 leads three columns (owner-occupied 83%, householder 65+ 33%, median household income $131,959), and 90813 trails three (owner-occupied 15%, median household income $50,302, median home value $543,700). For a roof, solar or remodeling offer, that owner-occupied spread of 15% to 83% is what decides between EDDM and an owner list.
| ZIP | Households | Owner-occupied | With children | Householder 65+ | Median household income | Median home value |
|---|---|---|---|---|---|---|
| 90802 | 22,334 | 20% | 12% | 11% | $72,152 | $546,700 |
| 90803 | 17,038 | 43% | 13% | 27% | $111,500 | $1,138,300 |
| 90804 | 15,041 | 22% | 25% | 11% | $68,940 | $673,600 |
| 90805 | 28,256 | 43% | 42% | 18% | $68,615 | $588,500 |
| 90806 | 12,347 | 36% | 35% | 20% | $73,674 | $699,800 |
| 90807 | 12,808 | 57% | 28% | 24% | $95,079 | $832,200 |
| 90808 | 14,217 | 83% | 31% | 33% | $131,959 | $900,100 |
| 90810 | 9,970 | 57% | 37% | 28% | $82,222 | $594,200 |
| 90813 | 17,336 | 15% | 35% | 19% | $50,302 | $543,700 |
| 90814 | 9,521 | 31% | 21% | 17% | $98,070 | $898,700 |
| 90815 | 15,457 | 65% | 29% | 26% | $116,567 | $890,500 |
| Total | 174,325 | |||||
Against Los Angeles County as a whole, where 46% of households own, 31% include children and 23% have a householder 65 or older, these eleven ZIP codes hold more renters (59%), fewer households with children (28%) and fewer older householders (20%). Incomes split wide here: 30% of households earn under $50,000 and 24% earn $150,000 or more, against 27% at that level countywide. The Census estimates in the table are by ZIP Code Tabulation Area, and those areas cross city lines, so a Mailing List Builder count of the City of Long Beach by its boundary can differ from 174,325.
Source: U.S. Census Bureau, American Community Survey 2019-2023 5-Year Estimates, by ZIP Code Tabulation Area (ZCTA). ZCTAs approximate USPS ZIP Code areas and cross city lines; figures are survey estimates.
Carrier routes
272 city routes from six delivery units
All 272 carrier routes USPS returned for the eleven ZIP codes are city routes: none is rural and none is a P.O. Box section. Read the residential column as the print quantity for a homes-only EDDM drop; the Delivered from column shows six delivery units, three of them serving a single ZIP code each. One detail for anyone matching USPS route lists: all 17 routes in 90810 carry Carson, not Long Beach, as their city name, though they are delivered from the same unit as 90802 and 90813, so look that ZIP code up by its number.
| ZIP | Carrier routes | Residential deliveries | Business deliveries | Delivered from |
|---|---|---|---|---|
| 90802 | 23 | 25,665 | 1,576 | Downtown Long Beach |
| 90803 | 25 | 18,171 | 987 | Long Beach |
| 90804 | 19 | 15,687 | 1,074 | East Long Beach |
| 90805 | 39 | 27,663 | 1,375 | North Long Beach |
| 90806 | 20 | 13,494 | 1,181 | Pacific |
| 90807 | 25 | 12,783 | 1,260 | Long Beach |
| 90808 | 35 | 14,718 | 669 | Bryant |
| 90810 | 17 | 10,372 | 743 | Downtown Long Beach |
| 90813 | 22 | 19,063 | 1,507 | Downtown Long Beach |
| 90814 | 14 | 9,625 | 287 | East Long Beach |
| 90815 | 33 | 15,541 | 678 | Long Beach |
| Total | 272 | 182,782 | 11,337 |
Source: USPS EDDM route service: carrier routes with residential and business delivery counts, retrieved September 27, 2026. Counts change as USPS updates routes; the EDDM Route Builder shows the current figures.
Owners and renters
In Long Beach, income does not point to the owners
Owners are the majority in four of the eleven ZIP codes: 90808 (83% of households), 90815 (65%), and 90807 and 90810 (57% each). The other seven lean to renters, most of all 90813 (15% owners), 90802 (20%) and 90804 (22%), and across all eleven, 59% of households rent.
Wealth is a poor stand-in for ownership here. 90803 tops the eleven on median home value, $1,138,300, and has a $111,500 median household income, yet only 43% of its households own. 90814 posts a $98,070 median income with 31% owners, while 90810, at $82,222, is 57% owner-occupied. A remodeler who picked ZIP codes by income would put most of an every-door drop in 90803 and 90814 on renters' doorsteps, since 57% and 69% of their households rent.
Select tenure itself instead. An owner-only offer such as a roof replacement or a kitchen remodel can go to every door in 90808 and 90815. In 90807 and 90810, where 43% of households rent, it is a judgment call, and in 90803, 90814 and the other renter-majority ZIP codes it belongs on an addressed list of owners; the Mailing List Builder counts the owner households in any of them from Census data before you order.
Offers a renter can take, from a gym trial to a delivery menu, reverse that logic and suit EDDM in 90813, 90802 and 90804. The owners of those rental buildings are a separate audience: EDDM reaches whoever lives at each address, so mail to landlords starts from a list (see property management mail).
Families and older householders
90805: the most children and the biggest drop
Children live in 42% of the households in 90805, the highest share of the eleven ZIP codes, and it is also the largest: 28,256 households in the Census estimate and 27,663 residential deliveries on 39 carrier routes, more routes than any other. Its owner share is 43% and its median household income $68,615, so it is a family market first, not an owner or high-income one.
That makes 90805 the first place to mail an offer any family can use, such as a family dental practice's new-patient visit or a youth league's sign-up. All of its routes go out from one delivery unit that serves no other ZIP code in this guide, so an EDDM drop limited to 90805 and entered at the delivery unit is a single stop. Children are next most common in 90810 (37%) and in 90806 and 90813 (35% each), and least common in 90802 (12%) and 90803 (13%), where a back-to-school piece would mostly miss.
Older householders follow a different order. A householder 65 or older heads 33% of households in 90808, 28% in 90810, 27% in 90803 and 26% in 90815, and 90808 adds 83% ownership and the top median income, $131,959. Even there, two householders in three (67%) are younger than 65, which is why a Medicare-season letter or a senior living lunch invitation reaches its audience more exactly as an addressed list filtered by householder age. 90810 is second on both lists, children and older householders, so an every-door piece there should speak to both.
Routes and density
Heavy routes in 90802, lighter ones in 90808 and 90815
EDDM goes to whole carrier routes, and route sizes differ sharply here. 90802 fits 25,665 residential deliveries onto 23 routes, about 1,116 a route, while 90808 spreads 14,718 across 35 (about 421 a route) and 90815 has 15,541 on 33 (about 471). Dropping one route from a 90802 selection removes, on average, more than twice the pieces of a route in 90808 or 90815, so a budget is trimmed in coarse steps in 90802 and in fine ones in the owner-heavy ZIP codes.
Density is a separate question from route size. The eleven ZIP code areas average 3,209 households per square mile, from 1,524 in 90810 up to 6,963 in 90804 and 7,159 in 90814, nearly five times the 90810 figure. A radius drawn in the Mailing List Builder around a storefront in 90814 will usually catch far more households than the same radius in 90810, so begin small in the dense ZIP codes and widen only if the count falls short.
Print EDDM to the USPS count, not the Census estimate. USPS lists 182,782 residential deliveries in these ZIP codes against 174,325 Census households, and the widest gap is in 90802, where 25,665 deliveries exceed 22,334 households by 3,331. 90805 and 90807 run the other way, with 27,663 deliveries against 28,256 households and 12,783 against 12,808. Census households are a survey estimate of occupied homes over 2019 to 2023, while the USPS count comes from route data retrieved on September 27, 2026.
Business deliveries total 11,337. 90802 (1,576) and 90813 (1,507) have the most, but relative to residential deliveries, 90807 has the heaviest business mix, about one business delivery for every 10 residential ones (1,260 to 12,783), followed by 90806 at about one for every 11 (1,181 to 13,494), while 90814 has about one for every 34 (287 to 9,625). Switch business deliveries on when a restaurant mails a catering menu into 90802 or 90807; in 90814 they would add only 287 pieces.
USPS sorting
Six delivery units under one SCF label
The USPS labeling lists for letters (L005) and flats (L016) both assign ZIP codes beginning 908 to SCF LOS ANGELES CA 900, and every Long Beach ZIP code in this guide begins 908. A 6x11 postcard addressed to owners in 90815 and an EDDM flat for 90813 therefore fall under the same SCF, and a mailing across all eleven needs one SCF plan whatever mix of pieces it carries.
Beneath that SCF, six delivery units carry the 272 routes, and the route table's last column, Delivered from, shows which ZIP codes share one. One unit delivers 90802, 90810 and 90813; a second delivers 90803, 90807 and 90815; a third takes the two densest ZIP codes, 90804 and 90814; and 90805, 90806 and 90808 each have a unit to themselves. An EDDM drop priced at delivery unit entry needs a stop at every unit its routes come from, so 90803, 90807 and 90815 together are one delivery-unit entry, while 90808 and 90815, the two ZIP codes where owners are most common, are two.
The label can change once a trade area crosses into Orange County, though not at the county line itself. The 907 ZIP codes of Seal Beach and Los Alamitos label to SCF LOS ANGELES CA 900 just as Long Beach does, but the 906 ZIP codes of Cypress, La Palma and Buena Park go to SCF INDUSTRY CA 917, Huntington Beach's 926 ZIP codes to SCF SANTA ANA CA 926 and Anaheim's 928 ZIP codes to SCF ANAHEIM CA 928. A mailing that follows a Long Beach business's customers across the county line can therefore span four SCF labels, and its entry plan comes from the ZIP codes being mailed, not from the business's own address.
From the Vista plant
78 road miles from Vista: printed goods ship, mail is entered
Plavidian's Vista plant is 78 road miles from Long Beach, and that distance matters most for printed goods. Door hangers for hand delivery, yard signs and other print that stays out of the mail ship to a Long Beach address or wait for pickup at will call in Vista, because Plavidian's local delivery covers North County San Diego. Proofs are approved online, so approving one takes no trip to Vista, and production time starts at approval; the order cutoff is 12:00 PM Pacific for every turnaround except the 2-day rush some products offer, whose cutoff is 9:00 AM Pacific (Turnaround Times).
Mail does not ship to you. Plavidian presents it to USPS itself, at its origin business mail entry unit or as a drop shipment toward Long Beach, and USPS sets the delivery timing from there. Estimate the in-home window for a Long Beach drop in the Mail Date Planner.
Local direct mail planning
From offer to Long Beach mailbox
Six steps from the offer to the mail. The market and estimate steps open their tools already set to Long Beach ZIP codes: a family count for 90805 and 90810, and an EDDM price for every route in 90805.
Define the market
Match the offer to ZIP codes before counting anything: owners in 90808 and 90815, renters in 90813, 90802 and 90804, families in 90805, then 90810, 90806 and 90813, and older householders in 90808 and 90810. The Mailing List Builder counts each group from bundled Census data by ZIP code, radius or drawn shape; the mailing list is built only after you order.
Count Families in 90805 and 90810Compare approaches
Decide between EDDM and an addressed list per ZIP code. A homeowner offer can use every door in 90808, where 83% own, but needs an owner list in 90803, where 43% do; a renter offer turns that around and suits EDDM in 90813, where 85% of households rent. The EDDM or Addressed Mail tool asks about the mailing and recommends EDDM, an addressed list or a test of both.
Compare EDDM and a Mailing ListEstimate the mailing
For EDDM, the quantity is the USPS residential count: every route in 90805, homes only, comes to 27,663 flats in the route data retrieved September 27, 2026, the largest single-ZIP drop of the eleven. For an owner or family list, the Mailing List Builder count sets the quantity.
Price an EDDM Drop to 90805Prepare the creative
Pick the piece by audience. The 90805 family drop has to be a flat, since Plavidian mails EDDM only on 6.5x9, 8.5x11 or 9x12 flats, while an owner list for 90803 and 90814 can go out as a 4x6, 6x9 or 6x11 postcard (all letter-size, up to 6-1/8 by 11-1/2 inches), a letter or a folded self-mailer. Plavidian Studio™ lays out the flat or the postcard, drawing in the bleed and safe zone plus the USPS address and permit area, and keeps the press-ready PDF with your order instead of offering a download.
Design a Long Beach EDDM FlatProduce and mail
For a Long Beach job, the Vista plant runs the list work, addressing and USPS preparation, and whatever an approved vendor prints for the job is held to the Plavidian Standard™. The mailing uses Plavidian's own USPS permits, so you do not need one. A card can pay for the printing, but the postage, for example on 27,663 flats for a 90805 drop, is paid by check or wire transfer, never by card, and no piece goes to USPS before the full postage has cleared.
Follow the mail
Plavidian Insight™ is included with every Plavidian mailing at no separate charge. For an owner list mailed to 90803 and 90814, it traces each piece by its Intelligent Mail barcode through the USPS scans logged after entry, which shows movement through the mailstream but is not proof of delivery. Mailed letter-size, as a 6x11 postcard for example, that list can also carry Plavidian Sentry™, the optional add-on in which cameras read each piece as it is addressed and check it against its record; the flats of a 90805 EDDM drop cannot. Those flats also carry no barcode, so Insight cannot trace them the way it traces the owner list; the Plavidian Assurance™ Report is the proof the drop was delivered to USPS.
See What Insight Reports
Start here
Plan your Long Beach mailing
Each link opens a free tool for planning a mailing to Long Beach.
USPS entry
Letters and flats both label to SCF LOS ANGELES CA 900
Long Beach needs one row of this table: all eleven ZIP codes begin with 908, and on that row the letter and flat columns agree on SCF LOS ANGELES CA 900, with ADC LOS ANGELES CA 900 for ADC sortation. So the 8.5x11 flats of a 90805 family drop and a 6x11 owner postcard for 90803 fall under the same SCF; the choice of piece changes the postage and whether a list is needed, not the SCF. Each mailing gets its own entry plan: USPS acceptance at Plavidian's origin business mail entry unit, a drop shipment to that SCF, or, for EDDM, drops at the Long Beach delivery units its routes come from, which bypass the sectional center.
| ZIP codes starting | Letters sort to | Flats sort to | ADC |
|---|---|---|---|
| 908 | SCF LOS ANGELES CA 900 | SCF LOS ANGELES CA 900 | ADC LOS ANGELES CA 900 |
Source: USPS labeling lists L005 (letters), L016 (flats) and L004 (ADC), effective June 27, 2026.
By industry
Industry guides that apply in Long Beach
Nearby
Nearby market guides
Questions
Questions about direct mail in Long Beach
How many homes does a Long Beach mailing to every route reach?
182,782 residential deliveries: that is the count USPS lists on the 272 carrier routes in ZIP codes 90802 to 90808, 90810 and 90813 to 90815, in route data retrieved September 27, 2026, and the number of pieces a homes-only EDDM drop to every route prints. The same eleven ZIP codes hold 174,325 households in Census survey estimates for 2019 to 2023.
The California Department of Finance put Long Beach at 462,193 residents on January 1, 2026 (provisional), the most of any Los Angeles County city after Los Angeles itself, but mail is counted in deliveries and households, not people. ZIP code areas cross city lines, so a Mailing List Builder count by city boundary can differ from both figures.
Can one EDDM mailing cover all eleven Long Beach ZIP codes?
Yes. USPS lists 272 city routes across the eleven, carrying 182,782 residential deliveries, or 194,119 with business deliveries added. Plavidian enters EDDM through the business mail entry unit on its own permit, which takes the mailing outside the EDDM Retail cap of 5,000 pieces per ZIP Code per day.
That Retail cap would bind in every one of these ZIP codes, since even 90814, the smallest by deliveries, has 9,625 residential ones. Plavidian's EDDM starts at 200 pieces on 6.5x9, 8.5x11 or 9x12 flats, and EDDM cannot pick owners, ages, incomes or names: every residential address on the chosen routes gets a piece, and businesses do only if you add them.
Where in Long Beach can EDDM carry an offer only homeowners can use?
In 90808, where 83% of households own, and in 90815, at 65%. In 90807 and 90810, 43% of households rent, and in the other seven ZIP codes renters are the majority, so a roofing, solar or remodeling offer there belongs on an addressed list of owners.
High home values do not mean owners here: 90803 has the top median home value of the eleven, $1,138,300, yet 43% owners, and 90814 has a $98,070 median income with 31%.
Do Long Beach postcards and EDDM flats sort to the same USPS sectional center?
Yes. All eleven ZIP codes in this guide begin with 908, which the USPS labeling lists for letters (L005) and flats (L016), effective June 27, 2026, both assign to SCF LOS ANGELES CA 900; the ADC label is ADC LOS ANGELES CA 900.
A campaign that pairs an EDDM flat in 90813 with owner postcards in 90803 therefore plans around one SCF, and an EDDM drop entered at the delivery units skips it altogether. The nearby guides differ: the Huntington Beach ZIP codes label to SCF SANTA ANA CA 926 and the Anaheim ones to SCF ANAHEIM CA 928.
Which Long Beach ZIP codes suit a family offer?
Start with 90805: children live in 42% of its households, the highest share of the eleven, and its 39 routes carry 27,663 residential deliveries, the largest EDDM quantity in this guide. 90810 (37%) and 90806 and 90813 (35% each) follow, while 90802 (12%) and 90803 (13%) have the fewest children.
An EDDM drop in 90805 reaches every household on its routes, owners (43%) and renters alike, which suits an offer any family can use. To mail only the households with children, count them with the Mailing List Builder's children filter; the list is built after you order.
Can a mail house in Vista, 78 miles away, run a Long Beach mailing?
Yes. Plavidian prepares the mail in Vista and presents it to USPS itself, either at its origin business mail entry unit or as a drop shipment to SCF LOS ANGELES CA 900 or, for EDDM, to the delivery units on your routes. Only the print that is not mailed, such as door hangers and yard signs, makes the 78-mile trip to Long Beach, by shipment, unless you collect it at will call in Vista.
Proofs are approved online, and USPS sets the delivery timing once the mail is entered; the Mail Date Planner estimates the in-home window, and Plavidian Insight follows the mail through USPS scans.
Printing and mailing by region
Sources
- California Department of Finance, E-1 population estimates for cities, counties and the state, January 1, 2026 (provisional)
- U.S. Census Bureau, American Community Survey 5-year estimates for 2019 to 2023, by ZIP Code Tabulation Area
- U.S. Census Bureau, ZIP Code Tabulation Areas (ZCTAs)
- USPS labeling list L005, 3-digit ZIP Code prefix groups, SCF sortation (letters), effective June 27, 2026
- USPS labeling list L016, 3-digit ZIP Code prefix groups, SCF sortation (flats), effective June 27, 2026
- USPS labeling list L004, 3-digit ZIP Code prefix groups, ADC sortation, effective June 27, 2026
- USPS EDDM route service: carrier routes with residential and business deliveries, retrieved September 27, 2026
- USPS, Every Door Direct Mail: the Retail limit per ZIP Code per day
- USPS Domestic Mail Manual 201: physical standards for letters and flats
- OSRM routing on OpenStreetMap data: road distance from the Vista plant
Talk through a Long Beach mailing
Tell us the offer, the piece and the Long Beach ZIP codes or routes, from a single 90805 drop to all eleven ZIP codes. We will show where EDDM fits and where an owner or family list works better, plan where the mail enters USPS, and quote printing, list work and postage together.