Flat Flyers & Brochures

A flyer is the everyday print job of every campaign and business: one full page, printed sharp and used everywhere. It is the sheet stacked on the counter, pinned to the community board, handed across the table at an event, slid into an envelope behind a letter, or dropped into the take-one rack. Nothing about it is precious: you print it fast, hand it out widely, and update it the moment the message changes.

Reach for a flyer when the message needs more room than a postcard but does not warrant a booklet, and when the same content has to live in more than one place. A canvassing team wants a handout; the follow-up mailing wants that identical sheet inside the envelope; the counter wants a stack. Because a flyer so often ends up in a mailing later, we print it with that future in mind from the first proof, so a handout today can become a letter-package insert next week without a redesign. When the message needs panels instead of one face, that is a Half-Fold or Tri-Fold Brochure.

Production is simple. The 8.5x11 sheet is the standard size; 5.5x8.5 makes a half-sheet handout, 8.5x14 a legal one-sheet, and 11x17 or 12x18 a poster-size sheet for the wall or the table. Stock sets the signal before a word is read: gloss book and gloss cover carry marketing shine and saturated color, dull and matte book have a softer look, and premium opaque reads editorial and takes a pen. Every sheet is trimmed square to size, and a flyer going into an envelope is checked against that envelope.

A flat flyer is not a self-mailer, and it does not need to be. Inside a letter package it is an insert that goes in with the letter; on cover stock it can mail bare: a 5.5x8.5 as a letter-size card, and an 8.5x11, 8.5x14 or 9x12 unfolded as a USPS flat, laid out to the flats address and barcode template. For letter rates at a larger size, choose the folded, tabbed brochures.

When a flyer becomes mail, it gets the same handling as our largest mailings: the list is standardized and matched to carrier routes, postage is optimized against your actual data, and the piece moves through print, trim, and inserting, then into the USPS mailstream. We support the artwork with preflight, mailpiece templates, and layout guidance, and produce from your print-ready files.

• 8.5x11 is the standard size; 5.5x8.5 makes a half-sheet handout and 11x17 or 12x18 a poster-size one-sheet
• Printed one side (4/0) or both sides (4/4) on the same sheet
• A full 8.5x11 goes flat in a 9x12 envelope as an insert with the letter; a 5.5x8.5 half-sheet fits a 6x9
• Gloss book and gloss cover read as marketing; dull and matte book are softer; premium opaque reads editorial and takes a pen
• A flat sheet is not a self-mailer: for a tabbed, letter-rate mailer see Half-Fold and Tri-Fold Brochures
• On cover stock a 5.5x8.5 flyer mails as a letter-size card, and an 8.5x11, 8.5x14 or 9x12 unfolded as a USPS flat
• The same file can run as a counter handout and a letter-package insert in one order
• Reorders start from your saved artwork, sized to the exact product it ran on

Artwork: set it up with the file setup specs, check it free with Print File Check, or design it in Plavidian Studio. You approve a proof before anything prints.